About us
Trusted Advisors, Timely solutions
At Smart Path Consultancy, we are dedicated to delivering high‑quality financial consultancy services that meet the unique needs of our clients. Our team of experienced professionals has a deep understanding of the financial landscape and is committed to providing expert guidance and support.
Mission
Our Mission
Our mission is to empower businesses and individuals to achieve financial excellence through expert guidance, innovative solutions, and exceptional service.
Ayesha Khan
Chief Executive Officer
With 15+ years advising organizations across the Middle East, Ayesha leads Smart Path with a focus on strategic clarity, execution rigor, and measurable client impact.
Our people
A team built for impact
Omar Farooq
Principal Consultant
Omar specializes in market entry and operational excellence, helping clients unlock sustainable growth across the GCC.
Sara Al Mansoori
Engagement Manager
Sara leads digital transformation programs, aligning technology investment with business outcomes.
David Chen
Strategy Consultant
David partners with founders and enterprise leaders on growth strategy, GTM, and performance analytics.
Capabilities
What we do best
Independent audit, rigorous feasibility studies, and evidence-led case work designed for confident decisions.
Operational Audits
Process, compliance and performance audits against policy and regulation.
Feasibility Studies
Market sizing, demand analysis, cost models and sensitivity testing.
Financial Modelling
3-statement models, cashflow scenarios, ROI and payback analyses.
Market Entry & Licensing
Regulatory mapping, entity setup, and licensing pathways in the UAE.
Risk & Controls
Risk assessment, mitigation planning and internal controls design.
Implementation Support
PMO, change enablement and KPI tracking to realize value.
Methodology
A clear, defendable approach
- 01
Frame
Define objectives, stakeholders and constraints. Establish success metrics.
- 02
Evidence
Collect qualitative and quantitative inputs from market and internal sources.
- 03
Analyse
Model scenarios, test assumptions and quantify sensitivities and risks.
- 04
Recommend
Synthesize insights into clear options, roadmaps and investment cases.
Case Studies
Proven results, measurable impact
Retail Feasibility
Validated AED 12M CAPEX with 24-month payback
Triangulated demand via traffic counts, surveys and competitor scans; stress-tested rent and margin assumptions.
Healthcare Licensing
Fast-tracked licensing in free zone
De-risked pathway across authorities, aligned clinical scope and staffing ratios, and sequenced submissions.
Industrial Audit
15% OPEX reduction
Process audit uncovered bottlenecks; implemented lean practices and vendor consolidation.
Accreditations
Trusted by regulators and partners
